With our new streaming service, we move away from the pay-per-track model adopted by all the major streaming services and instead use a pay-per-second model. Classical pieces vary enormously in length, with a Mahler Symphony often racking up over an hour for just 4 ‘tracks’ (movements) whereas a recording of Bach’s Goldberg Variations would generally cover 33 tracks in under an hour. This means that on other services a single listen to the Bach album generates more than eight times the revenue than a listen to the Mahler Symphony. Furthermore, on the major streaming services, classical and jazz listening is also diluted by other genres. We suspect that the average classical and jazz listener will often make specific time to listen to music, sitting down and focussing on what they are hearing, and as such they’ll listen to a lot less music during the day than a typical pop or casual listener who may choose a playlist and press play first thing in the morning, and then leave it running all day until they go to bed at night. By focussing on just classical and jazz we avoid this dilution problem, and ensure that the labels, composers and musicians receive their fair share of revenues.